Hi, I’m Lyz.

 
 

Chief researcher, content strategist, executive editor, communications director, ghostwriter. These are all titles I’ve held over the years. I’ve worked in design and technology, in agencies and in-house, and as an employee and as a consultant. The through line is communication.

At the core of each role was my ability to write words that effectively conveyed messages; to collaborate across, up, and down to get alignment and generate ideas; and to ask questions of myself and others to ensure audiences got what they needed.

 

What I believe

Communication Principles

  • Every word matters, but their collective impact is what 
makes the difference.

  • Usability and understandability are the key to good content.

  • Ego is old school. I don’t want to be a hero; I want to create 
great work.

Personal Values

  • Be personal and thoughtful

  • Be clear and precise

  • Be true to your word

 

My Strengths

Strategy

I align ideas with objectives to ensure we’re not moving in an arbitrary direction. And expertly outline and structure stories, campaigns, and instructional materials.

Collaboration

I can ghostwrite and brainstorm with a variety of people, from higher-ups and peers, working together to creatively identify and amplify their ideas. I work closely with designers, developers, executives, subject-matter experts, and clients.

People

I ride the line of professional and personal thoughtfully, and manage up expertly. I am likable. It sounds trivial but it matters when you need to move fast and get things done.